Why, you may ask, would someone who is not a professional Graphic Designer care about the intricacies of preparing your images and documents for print? Loads of reasons.
If it’s ever been up to you to print a flyer or create a business card, and you just couldn’t understand why it looked so different in print than it did on your monitor, this book is an essentials guide that will make it all make sense. It is a simple and comprehensive guide to the secrets of tools like photoshop that will give you print production super powers. Even if you work with a Graphic Designer, and you think of all that stuff as their job, Production for Print will let you understand the tools and resources they need, and will help you help them do better work.
Maybe your job has absolutely nothing to do with Graphic Design and you don’t think you care about print production? Well, who doesn’t own a digital camera? Everyone takes photos of their families, friends, and the events that are important to them. Getting those images off your hard drive and turning them into real printed photos is a great way to preserve and share those memories. Production for Print will teach you how to make a your dull photos bright, your dim photos shine, and make your colours jump out. By giving you the essential knowledge Production for Print will take your printed photos from okay, to awesome.